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Marketing Your Craft - Exploring Your Selling Options
A Discussion with L. Jean West, founder of Peacock Expressions - Jewelry & Wearable Art
Date: Tuesday, May 18, 2010
Do you have a passion for collecting beads and making jewelry? As you explore various jewelry-making techniques and develop your skills, do you find that you are creating more jewelry than you can use or give as gifts to family and friends? Are you ready to develop your personal style into a collection of jewelry to sell? Are you ready to make a commitment to developing a business?

L. Jean West will present some of the business resources that are available to you as you consider the possibilities of marketing and selling your jewelry. Included will be the importance of the presentation of your work for a distinctive look for jury entries, promotional postcards, brochures, ads, and hang tags. Some selling opportunities she will discuss include local and regional shows and fairs, shop and gallery, wholesale and consignment, and website sales.

About Jean West
L. Jean West graduated from Syracuse University with a BFA, majoring in design. In her evolving career in the arts, she was first an exhibition designer and then the supervisor of the Arts Workshop Adult Education Program and coordinator of the Mini Gallery at the Newark Museum; an assistant curator, Contemporary New Jersey Arts at the New Jersey State Museum; the director of the Center for Tapestry Arts in NYC; and art consultant and public relations director at the Shelia Nussbaum Gallery in Millburn, NJ; and is currently working at the Fashion Institute of Technology, a SUNY college, in NYC.
Her fascination with shiny glass beads began in 1990 at a conference in St. Paul, MN where she visited Diane Fitzgerald's store "Beautiful Beads." Since then she has been exploring beading techniques with a passion. Currently, she creates one-of-a-king and limited production jewelry under the business name Peacock Expressions-Jewelry & Wearable Art. Her work can be viewed in the Member Gallery. Click Here to view Jean's Member Gallery page.
Free to society members and guest. Guests must please pre-register.
To pre-register, email your name, address and phone number to odyssey5@ptd.net or call (908) 996-6930.
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